Primark case study free essay sample

Strategic Choices †¢Porter’s generic strategy theory ? analyse how Primark implements ‘cost leader’ strategies †¢Changing perception/acceptance of cheap clothing (e. g. mixture of high street and designer clothing) ? public perception of fast fashion and cheap clothing †¢How Primark’s is different from their competitors ? maybe own research of price comparison, organisational competences, identify some unique organisational capabilities Section 2. Supply chain management †¢Characteristic of a supply chain and main challenges ?  name some of the manufacturing partners and the characteristics of the relationship †¢outsourcing (type of strategic alliances), control system, pull supply chain strategy ? the way supply chain is controlled, quality assurance, implementation of ethical policies, -Auditing of suppliers (article 1) †¢Buying process – head office design, license to manufacturer, buying finished products ? introdu ce what processes are used to make a garment †¢JIT Features of the strategy ? inventory, warehousing, (de)centralising of warehouses etc. (Not sure if info is available, but we will have it as an interview question) Articles http://www. primark-ethicaltrading. co. uk/ Section 3. Retail spaces †¢Location strategy ? where and why, analysis of the surroundings. Tend to locate in town centres? †¢Flagship store ? importance of having flagship stores –Oxford street †¢Visual merchandising ? reasons behind the ordering in the store (fast impulse purchasing ), how stocks are presented, managed, replenished (seasonality of products) †¢Online expansion-gt; Slower when compared to other clothing retailers (HM etc). Currently only selling through ASOS Articles http://www. retail-week.com/companies/primark/value-fashion-giant-primark-starts-selling-online-through-asos/5049675. article http://www. retail-week. com/companies/primark/primark-wants-to-be-online-but-says-business-model-doesnt-work/5045996. article Section 4. International retailing †¢Link to international product life cycle (slide 7) -gt; expansion into Europe. Primark sales down in 2011 in UK (article 2) could expl ain further expansion into Europe? †¢Classification of global retailers (slide 11) ? no such thing as global retailer but international expansion strategies can be explained †¢Simpson and Thorpe’s PLIN Model (slide 21)

Revisiting the Minority Issue Viewed from a Statistical Standpoint The Discovery of the Century

Revisiting the Minority Issue Viewed from a Statistical Standpoint The Discovery of the Century Being a minority in a foreign country is not easy; the issue concerning the rights of minorities and the unequal forces of minorities and the majority have been discussed long enough.Advertising We will write a custom report sample on Revisiting the Minority Issue Viewed from a Statistical Standpoint: The Discovery of the Century specifically for you for only $16.05 $11/page Learn More However, due to the influx of immigrants into the U.S., as well as the development of the minority infrastructure and the increase in the birthrates among minorities, the latter can actually become the national majority quite soon, according to what Dougherty states in his article Minority births are new majority in The Wall Street Journal. Dealing with the amount of Hispanic babies that have been born and the rates of death among the Hispanic children, the article offers the data that can be considered from a mathematical viewpoint for making further assumptions as per rise o f the birth of the Hispanic children and the veracity of the statement concerning the minority turning into the majority. As the data provided by Dougherty say, the minimum amount of newborn Hispanic babies is the daily 1.8, whereas the maximum statistics for the Hispanic newborns makes 2.4 per day (Dougherty, 2012, May 17). Before calculating the popular mean, one has to produce the variables; in the given case, these can be 1.9, 2.1, 2.2 and 2.3. As for the annual increment of the Hispanic population, it is necessary to mention that of 1,025 annually born children, 1,000 die every year in the Hispanic areas of the state. Therefore, the popular mean for the Hispanic children born per day is 1/25(1.9 + 2.1 + 2.2. + 2.3) = 0.38. Therefore, the population mean for the given research makes 0.38, which means that the annual increase of the number of Hispanics is upward, yet is rather humble. Defining the margin of error that the calculations in the given article have will be more compli cated, since Dougherty does not offer any specific information on the issue. However, with the help of several calculations, one can possibly define the margin of error.Advertising Looking for report on social sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More If taking a closer look at what the article has to offer, one will see that none of the statistical data has hundredth; there are only decimals: â€Å"Data for 2010 show Hispanic women give birth to 2.4 babies on average, compared with 1.8 babies for non-Hispanic whites†. Hence, it can be concluded that each of the statistical numbers has been rounded either up or down at least 0.01, which gives the reasons to conclude that the margin of error in the given paper makes 0.1, or 10%. Given the fact that á ¼â‚¬ equals 0.9 in the given case, as the previous calculations say, the confidence interval for the given research can be calculated easily. Following the formul a for the expectation value will lead to defining the confidence interval. Since n equals 25 (1,025 annually born Hispanic babies minus 1,000 annually dying), it can be concluded that the confidence interval in the given example is going to make Therefore, it is clear that the statistical data offered by Dougherty are very accurate. In the light of the above-mentioned, the issue concerning the national minorities is yet to be resolved. Though it is clear that the Hispanics are increasing in number, there are yet social, economical and financial factors to be considered before offering a defining result. Reference List Dougherty, C. (2012, May 17). Minority births are new majority. The Wall Street Journal. Web.Advertising We will write a custom report sample on Revisiting the Minority Issue Viewed from a Statistical Standpoint: The Discovery of the Century specifically for you for only $16.05 $11/page Learn More

8 Surprising Jobs That Earn 100K with Just a 2-Year Degree

8 Surprising Jobs That Earn 100K with Just a 2-Year Degree While some people may think a four-year degree is necessary to get a higher paying job, there are a number of professions where you can make around $100,000 per year with only a two-year degree. A traditional college degree is not necessary to get a good job and earn a high-paying salary. Radiation therapistHealth care jobs are a growing field and will continue to grow as baby boomers age and the population increases. An associate’s degree lets individuals work in a hospital setting or a cancer-treatment center where they monitor the equipment, record a patient’s reaction and provide documentation for the treatment session. pay can be up to around $100,000.Air traffic controllerArmed with an associate’s degree, air traffic controllers can make up to $122,000 per year. the primary duties of an air traffic controller are to manage the flights of planes flying into and out of the airport, with safety being the primary goal. although this can be a high-stress job, th e pay may make it worth considering.Executive pastry chefExecutive pastry chefs can work in a number of different places, from hotels to restaurants and even on cruise ships. It requires the equivalent of a two-year degree from either a technical or culinary school or a community college to be ready to work. Really good pastry chefs can make up to $102,000 a year. This, of course, is dependent on the city and location.Master plumberEveryone, at one time or another, needs a plumber, and that’s one of the reasons working as a master plumber pays up to $102,000 per year. One of the good things about being a plumber is that individuals can either work for a company or set up their own business. workers who enjoy working with their hands and don’t mind getting wet sometimes when working on or installing water lines and related systems and appliances, may be interested in this job. They can go to a technical school or community college to learn the skills to get licensed.Rea l estate salesBrokers in real estate sales jobs can earn hefty commissions that amount to much more than $100,000 each year. To become a real estate broker requires a high school education and long hours that can include holidays and weekends. There may also be periods with low to no income when no sales are made.Construction supervisorThose workers that have experience in the construction industry may work up to the job of supervisor. These jobs can pay up to $130,845 per year, and promotions are usually from within the company. A strong knowledge of the business, policies and values is necessary as well as the ability to be on call to complete projects and for emergencies.Court reporterAn individual who has an associate’s degree as a court reporter, which entails transcribing court proceedings, can make a good salary. Court reporter jobs pay up to $104,000 and will require a background check. Salary can be dependent on location. A busy courtroom in a large city will likely pay more than a smaller town.BartenderBartenders make a wide range in salary depending on the location and volume of clientele. While some restaurants, bars, and clubs may pay around $19,000, more upscale locations in large cities can pay over $100,000, including tips. while most bartending skills are learned on the job, there are some programs that teach bartending and offer certification in the safe serving of alcohol.Getting a high-paying job does not necessarily mean that a four-year college degree is necessary. Thejobnetwork can help you find the job you want by searching job listings for you and sending you jobs that fit your qualifications. all you do is fill out your job interests and skills and we do the rest. we notify you by email when matching jobs appear. sign up for job match alert to find the job that’s right for you.

Should the Sec replace the FASB Research Paper Example | Topics and Well Written Essays - 500 words - 1

Should the Sec replace the FASB - Research Paper Example Generally, FASB has five main goals: improving common understanding of the nature and purposes of financial reports, keeping accounting standards updated to reflect various changes in methods of conducting business and in the economy in general, promoting international convergence of accounting standards that are concurrent with making better the reasonability of financial reporting, taking into account quickly any areas of significance with regards to deficiency when it comes to financial reporting which maybe improved by way of standard setting, improving the usefulness of financial reporting by focusing on the important qualities of comparability and consistency and also on the primary characteristics of relevance and reliability.(Loren, John and Jefferson,2010) SEC stands for U.S. Securities and Exchange Commission .its mission is to protection of investors, maintaining fair, orderly, and highly efficient markets, and facilitating capital formation. The common interest of citizens is a growing economy which produces jobs, improves peoples’ living standard, and protects their savings. Thus the actions of SEC must be taken with an approach toward promotion of capital formation which is necessary for sustaining economic growth. (Young, 2003 p27) The SEC does oversee many key participants in the world of securities, including exchanges of securities, securities dealers, investment advisors, and also mutual funds. SEC is concerned with promoting disclosure of market-related information, protecting against fraud and maintaining fair dealing. SEC is the main overseer and regulator of the securities markets in the U.S., it also works hand in hand with a host of other institutions, including Congress, federal departments and agencies, the stock exchange, securities regulators, and many other private sector organizations. The main responsibilities of SEC are interpretation of

Why I feel Iam deserving of the Good Neighbor Pharmacy Scholarship Essay

Why I feel Iam deserving of the Good Neighbor Pharmacy Scholarship - Essay Example I have pursued this course with diligence and hard work with constant improvement on my personal and interpersonal skills. I believe that a career in pharmacy should be built on fundaments of uncompromised integrity, strong morals, profound interest, and most importantly strong leadership skills. I have acquired all these skills and attributes with a specific focus on being one of the best and renowned professionals in pharmacy. What set me apart from the rest is my ability to remain resilient, diligent, enthusiastic, and particular focused on leadership attributes in my personal and professional life. Although I am focused towards my career goals, I always find time to develop myself socially, culturally, spiritually, and physically. I believe in societal empowerment and therefore, owe my success to the society. I wish to share my professional and personal achievements with the community once I am through with the internship program. Therefore, Good Neighbor Pharmacy Scholarship will be a lifetime achievement and would be an investment in the most appropriate place. I guarantee that your kind consideration to offer me this rare but noble opportunity would be the most meaningful consideration. Besides academic pursuing academic achievements, I have been overwhelmingly involved in physical development and teamwork. This is a list of physical activities that I have been involved in for the last few years Throughout my life, I have been particularly enthusiastic in team building. I have a special ability to nurture effective communication, cohesiveness, and collaboration in teams. I lead by example and always seek to promote good and constructive behavior. I believe in synergistic integration of profound interpersonal, professional, and intellectual skills in achieving goals in

Three men in a boat summary Essay Example for Free

Three men in a boat summary Essay Pampady is a beautiful village in the Kottayam district of Kerala, India. Majority of the people there belonged to Orthodox Syrian Christian Denomination. Karinganamattom Family is one such old time, famous Orthodox Syrian Christian Family, a branch of which is the Moolakara Family into which Our Thirumeni was born. Parents of Thirumeni: Avira, Thirumenis paternal grandfather had two sons Kuruvilla and Chacko. Chacko married Ilachi from the Velukottu family from Veloor. They had four sons and six daughters. Thirumeni was the fifth child among the nine of them. He was born on 1060 Meenam, 24th according to the Malayalam System or on April 5th, 1885 (Sunday) according to the English Calendar. Thirumenis baptismal name is Kuriakose. Though our Thirumenis parents were not very rich, it never hindered their prayerful life. Thirumenis father used to teach the young Kuriakose prayers by making him sit on the fathers lap. Thirumenis mother taught him Psalms from his childhood days. All these instilled Thirumeni to lead a prayerful life from the very young days. House Of Thirumeni: Thirumenis father Chacko, built a house in the Pezhamattathu Plot. This was at the place called Patham Mile (10th Mile), North Of K. K. Road (Kottayam Kumily Road) around 20 km away from Kottayam town. This house was later donated to the Church to built a Kurishum Thotty (Cross) by the family members after the Heavenly Abode of Thirumeni. Now a big cross in the name of Pampady Thirumeni stands in the place where initially the house of Thirumeni was situated. Education: As per the usual custom that prevailed during those times, it was at the age of 5 (1890) that Thirumeni first started his official education. There was at that time, a small school at Karakuzha on the side of K K Road. Later this was moved near to the small church at Pampady. Hence from then on it came to be known as Pallivathulkal School (School near the Church Gate). At that time, a very famous teacher (Aashan) by the name of Madathil Raman Pilla Aashan was teaching there. There were two classes in this school with around 100 students. Class 1 was under Kushumbil Krishna  Pillai from Erivaloor. Class 2 was under Madathil Aashan. But, Madathil Aashan made it a point to look after the well being of all these 100 students of both these classes.Pallivathulkal School All that was taught in this school was the basic arithmetic and to read and write. Those who wanted to go for higher studies had to go to Kottayam, which was not possible at that time due to lack of conveyance. If a person studies for 4-5 years under Madathil Aashan, he would be proficient in all the required knowledge. Our Thirumeni was a very good student who had a craving for knowledge. He keenly listened to all that was taught in the class. Since he was an obedient and a quite child, he was liked by all. Madathil Aashan was well versed in Tamil. Thus most of his students also learned the same. Among them was our Thirumeni. This is the reason why Thirumeni maintained a good collection of Tamil books later. Character Of Thirumeni: 1890 was a time when caste system was at its peak. Many Nair students also studied with Thirumeni. They never used to go out for lunch as they were not supposed to touch or interact with the lower caste people. Thirumeni used to take Coconut and Molasses (Sharkara Thenga) for these students from home, so that they neednt stay hungry. Thus from the younger days Thirumeni had the habit of feeding all those who were hungry. This continued even when he grew up. Thirumeni was known for his hospitality far and wide. Never a person who came to see Thirumeni, returned empty handed!! Prayerful Influence Of Grandma: During the times when he studied under Madathil Aashan, Thirumeni stayed in the Moolakara Family with his Paternal Grandma Unnichi at his home in Pezhamatathu. His Grandma was a devoted servant of God who followed the prayers and lent religiously. She made it a point to tell Thirumeni devotional stories of Mother Mary and Parables of Jesus Christ. Thirumeni used to listen to all of them intensely. This created in Thirumeni a love for the prayerful life. Thirumeni and the Church: From the very young days, Thirumeni loved taking part in the Qurbana. He used to stand right in front of the church to have a full view of the Mass and even jostled his way up. He longed to serve on the madhbaha and take part  in the Holy Mass. The parish priests at that time: Rev Father Parapurathu, Rev Father Kochukulathil and Rev Father Aykarapadavil, helped Thirumeni fulfil his wish. He was so devoted in his duties that the achens decided to ordain him as a Priest. Many church fathers, including Kadavil Mar Athanasius Thirumeni told this news to Pampady Thirumenis father Chacko. But owing to financial difficulties at home, Chacko did not approve of the idea in the beginning. This denial of the offer led to several mishaps at their home, including Kuriakose nearly incapacitating his right hand in a crusher when he was feeding sugar cane into it. Thirumenis right hand had a slight handicap which led him to be a Left Hander. This made Chacko realize that Gods will was the supreme and it was not right to go against the Lord Gods decision. Realising his mistake, Chacko sent word of his willingness to have his son ordained. Kadavil Poulose Mar Athanasius Thirumeni Sub-Deaconship on 5 Feb, 1899 (Age of 14) Thirumeni was made the Sub-Deacon and given title of the Korooyo (sub-deacon) at the Pamapady Church on 5 Feb, 1899 at the age of fourteen by Poulose Mar Athanasios, who was in charge of the Kottayam diocese. Along with Thirumeni at that time itself, Rev Father O.C. Kuriakose of Kandathil and Alexanthrayose Kor Episcope of Kadavumbhagam was given the Sub -deaconship. Later he was elevated to the order of SHAMSHONO (Full-Deacon) Life as a Deacon: Immediately after he was made the Deacon, Thirumeni proceeded to the Old Seminary for his theological studies. The main Malpan (Teacher) at that time was Vattasheril Geevarghese Malpan. Scaria Malpan of Ilavanamannil, Alexanthrayose Malpan of Mattaykal and P. P Joseph Kathanar (Fr Joseph) of Chakkarakadavil were the other main teachers of Thirumeni. Every Monday morning Thirumeni would walk to Kottayam along with other Pastoral students and would return back on Friday. It was routine for Thirumeni to invite his friends home on Fridays. He enjoyed treating them with tasty food. This hospitality of Thirumeni is well known far and wide and continued till his last days. Slowly the young Deacon became well versed in Syriac Language, Biblical Knowledge and mastered theological treaties and sacraments. He was  a very good student who always respected his teachers and other scholars. His simple life style, discipline, humility and hard work made him a favourite among his teachers. Vattasseril Geevarghese Mar Dionysius (Main teacher of Pamapady Thirumeni) The First Miracle: The young deacon used to stay in Pampady when the seminary closed for vacation. He usually stayed in the Church and always took care to follow the Church Rituals. He used to regularly pray and fast. One year the villagers faced severe famine. All ponds and rivers dried up. All ran here and there in search of water. All crops were destroyed. During this time, on a Sunday after the Holy Mass, the young deacon declared that everyone should pray intensely for three days. Many of the devotees fasted and prayed for rain. But, some unbelievers took this as an opportunity to mock the young deacon. On the third day of the prayer, while congee (kanji / rice porridge) was being served to the poor people on the Northern side of the Church at the Chethimattom Field, the sky darkened and heavy down pour started!!! People had to move to the nearby homes to have their food. The deluge was so heavy that the vessels, like the Chempu (cauldron), in which the congee was made had to be tied to the nearby coconut trees so that they were not swept away in the torrent.Intense prayer of Thirumeni brought forth Heavy Rain Stay in Parumala Church: The young deacon stayed in Parumala seminary as per the instructions of his Holy Malpan, Vattasseril Geevarghese Mar Dionysius. He used to accompany the Malpan to various places. Some time after which Thirumeni got the deaconship, his father Chacko passed away. His father used to constantly worry about the young deacon due to lack of money. Thirumeni himself has told in many occasions that it was very difficult for him to buy even a pair of dress to be used in the Holy Mass. Thirumeni made it a routine to give clothes to the poor on the day of his fathers demise every year (29th of Kanni Masam). Parumala Seminary Ordination as Priest and Ramban: Vattasseril Malpan was impressed by the young deacons prayerful and disciplined life. He felt that the young deacon was apt to be ordained as  the Metropolitan. But before that he needed to be ordained as the Ramban. Thus on 8th July, 1906 the young deacon was ordained as the Kassisso (Full-Priest) by H.G Murimattathu Poulose Mar Ivanios (the first Catholicose of Malankara). The next day the Catholicose ordained him as the Ramban. Thus Pampady Thirumeni was consecrated as the Ramban (Rabban in Syriac) on 9th July, 1906 by the Catholicose H.G.Poulose Mar Ivanios at the Pampady Church. The next day Ramban solemnised his first Holy Mass. H.G Murimattathu Poulose Mar Ivanios (The first Catholicose of Malankara, who ordained Pampady Thirumeni as Kassisso and Ramban) Ramban in Pampady Church After being ordained as the Ramban on 9th July, 1906 by the Catholicose H.G. Poulose Mar Ivanios, Ramban stayed at the Pampady Church. It was during this time that the Pampady Church was rebuilt and the second floor was built to the Nadakashala. The beautiful paintings now seen in the Madbaha of the Church were also drawn during this time. Ramban used to announce in the Church about the planned work and the devotees used to gather together to do these work, which got over very quickly due to the united effort. Ramban was very particular that all the workers should be fed well. The people used to present Ramban with many eatables and harvests when they visited him. And all these were given away to the devotees who used to come to see Ramban. It should be noted that the more he gave, the more he used to get back. Rambans first teacher, Madathil Aashan still continued teaching in the Pallivathulkal school, adjacent to the church. It was Rambans another main hobby to present the students there with eatables. Thus Ramban was loved by one and all.Pampady Church Ramban in Parumala Seminary At this time, as per the instruction of Rambans Malpan H G Vattasseril Thirumeni, Ramban shifted to the Parumala seminary. There he served as the assistant of Kallasheril Punnose Ramban. The stay at Parumala Seminary, where Parumala Thirumenis body was laid to rest was indeed a spiritual renovation for the Ramban. His desire to follow the sanctified foot steps of Parumala Thirumeni raised the Ramban to great heights. He was also appointed to teach Syriac to the church scholars at Parumala Seminary. Vattasseril Thirumeni used to make Ramban write replies for his letters  from foreign lands like Sheema. Rambans Syriac letters were very beautiful and hence his hand writing very impressive. One day, His Grace Abdulla Patriarch, who was staying at the seminary asked Ramban to celebrate the Holy Qurbana. Though initially Ramban was a bit hesitant to Celebrate the Holy Mass in Syriac in front of the Patriarch, it finally resulted in everyone praising Ramban. Pampady Thirumeni as a Ramban Disciples Of Ramban During his stay in Parumala Seminary, Ramban got two disciples: Vattamala Abraham Deacon and Mannukaduppil Kuriakose Deacon. Ramban with the First Catholicose: When the First Catholicose, H.G Murimattathu Poulose Mar Ivanios was not well and was resting at Parumala Seminary, Ramban used to look after him with due care and love. The Catholicose used to term Ramban lovingly as My Ramban (Ente Rambachan). The Bava Thirumeni used to love Ramban so much. Bava played a major role in forcing the Ramban to become the Catholicose, when Vakathanam Kaaruchira Pilaksinos Metropolitan disagreed to continue as the Catholicose.Second Catholicose (Vakathanam Bava / Vailcattu Bava) Pothenpuram Hill Pothenpuram is a beautiful hill which interlocks the places Pampady and Meenadom. Pampady lies in the Eastern region of the hill and the rest is Meenadom. It was told that a deep hum was heard if someone stamps the Hill, and hence the origin of the name Pothenpuram. It is also believed that the name originated because there were many Bisons during that time and hence the name Pothenpuram. (A literal translation may well be Bison Back). Pigs, porcupines and bisons used to roam freely along this tract. Mar Kuriakose Dayara and the Church is situated on the raised plateau, amidst this hill.Pampady Dayara, amidst Pothenpuram Hill Placed centrally between Meenadom and Pampady, it invites co-operative effort from both Meenadom and Pampady region for its all round development. The mile long hill is skirted by fertile paddy fields yielding a rich harvest of mundakan and viruppu varieties of paddy. Till well into the 20th century human inhabitation was limited to the fringes of these paddy fields, it is said. The land was ideal for coconut and areca nut farms. Treated and processed areca nut found ready market in bordering Tamil Nadu areas. Traders from Tamil Nadu used to come and stay in Pothenpuram to deal in  Korappakku giving the name adakkakalom to one of the plain stretches on the hill. The Pothenpuram Hill was initially in the hands of an ancient aristocratic Nair family (Karthavu Family), who resided at a place called Kothala in Pampady. Later this family grew financially weak and hence the various regions of the Hill was sold to different people. Thus the place where the Dayara lies came in the hands of Madathil Aashan, the revered teacher of Pampady Thirumeni.Madathil Aashan Reason for the establishment of Dayara: In the mean time, Pampady Church was closed due to the fight between the two factions. This disturbed Rambans prayerful and pious life. It came to the extent that Ramban had to move away from the Church. It was indeed painful for Ramban to leave behind Pampady Church where he was staying the past ten years and which was his home church. One day, on the way to the Pallithazham school, Madathil Aashan visited Ramban. Seeing the grief-stricken face of Ramban, Aashan understood the situation. Ramban explained about the fight and the result of the same in a sorrowful tone. Aashan comforted the Ramban by suggesting that the Ramban make an ashram and a Church and to move over there. Ramban wanted to know how it could be done, as there was no money. Aashan assured that he would give the land and that the rest would all take place without any worry. Ramban conceded to his beloved masters advice. Ramban invited Cheriya Madathil Velyachan (Valiya Yacob Kathanar) also to see the place. Hence along with the Achan and Aashan, Ramban went and saw Pothenpuram. They liked it immensely and the registration took place on 15 Chingam, 1087. Construction of the Well: The construction of a well was started on 8th Idavom, 1089. Ramban used to come from Pampady to inspect the work. On 25th of that month, Ramban built a tent. On 31st, water was seen in the well. On 1st Midhunam, Ramban started staying in the tent there. After the construction of the well was over, Ramban thought about constructing the Dayara. But due to lack of money, it did not proceed. Instead Ramban decided to rent a house. But due to unavailability of a suitable house, even that idea was abandoned. Slowly Ramban, with the help of a few others started collecting money for the construction of Dayara from the people of Meenadom and Pampady. Construction of the Church: Ramban decided to build a temporary church there at the earliest. Thus the church was built at the place of the current Nadakashala of the Church. Ramban celebrated the Holy Mass for the first time here on 15th Makaram, 1090 along with the celebration of Mother Marys Festival of Seeds (vithu vila perunnal). Many people attended this function. Karinganamattathil Chacko used to stay with Ramban during this time, as a token of his love and respect for the Ramban.Church at Pampady Dayara Ramban: A Guardian for all Ramban soon became a guardian for those in and around the place. He used to take Syriac classes for the children and devoted his time in prayers. Everyday devotees used to bring fruits and other crops to the Dayara. All these were given away to those who came to visit Ramban. Ramban made it a point to show hospitality to who ever came to visit him and gave them food till their stomachs were full!! The same was the case with social service and alms giving.Ramban: Kuriakose Mar Gregorios Thabore Dayara: Soon after the church construction was over, on 13th Medom 1090, Vattasseril Mar Dionysius Thirumeni visited the Dayara. He liked the place very much and stayed there for three days and later proceeded to the Pazhaya Seminary. He christened the Dayara as Thabore Dayara. Ramban: A strict teacher Ramban was a very strict teacher. He used to beat even the best students if they showed lack in studies or indiscipline. Afterwards Ramban used to feel sad about the incident. He used to apply oil and hot water bags to the hurt areas. He also used to buy eatables and present to his disciples later. Church Re-Construction: The stone laying function of todays Dayara Church took place on 28th May, 1920. This was conducted by Yuyakim Mar Ivanios Metropolitan of Kandanad diocese. When the central pillar of the church was constructed, many witnessed a shining star in the sky. This took place in the after noon. The Church was consecrated on 20th January, 1923 by Geevarghese Mar Dionysius Thirumeni and Vakathanathu Mar Pilaksinos Thirumeni. Only very few know who and what Thomas the deaf and dumb, but remarkably loyal servant of Rambachan was or his daily chores in the service of his beloved master. Thomas came on Mithunam 18, 1090, as Rambachans cook. He belonged to the Ooppootil family of Veloor Karickamattom. His father was a regular help for the late Palampadom Vakil. Thomas has spoken at length, of course, in sign language to P.C Yohannan Ramban. Pottan as Thomas was called by some, was very intelligent and had a grasp of most things happening around him. He would take his part whenever he could contribute meaningfully. The way he pictured in sign language personages like Mahatma Gandhi, the Viceroy, Patriarch Bava, Wattacheril Thirumeni, Kurichi Valiya Bava Thirumeni and Julius Metropolitan has been quite memorable. He seemed to pose as though the whole of Pothenpuram was his own. Every tall coconut palm you see on the hill slopes was indeed planted by him, watered by him from the pond of Charothuparambil and Kizhakkemuri. Because they were fruits of his labour he would not part with any of the produce that Pothenpuram yielded. He would express himself without any reserve to anyone. In fact people around had some respect for his temper. He wouldnt even spare Pampady Thirumeni! Thirumenis devoted Pottan

The Plot of Hypertexts :: Internet Technology Essays

The Plot of Hypertexts It is quite possible that hypertext is the new literate medium of the future, arguably the present. Unlike its bound counterpart, hypertexts nonlinear. They do not follow a simply straight path from beginning to end, rather the audience is able to choose the information necessary to them and move on. According to Janet H. Murray, author of Hamlet on the Holodeck, â€Å"if we give the interactor complete freedom to improvise, we lose track of the plot,† (Murray, 196). This concept is something completely new to literature, for never before had we have such medium with the reader having most of the control. Hypertexts are defined as, â€Å"a set of documents of any kind, (images, text, charts, tables, video clips, etc.,) connected to one another by links,† (Murray, 55). They have sparked interest in this new relationship between writer and audience. The plot is controlled/achieved by the reader, unlike in linear text where the writer controls the story’s destiny. The Victorian Web is such a hypertext. A project that began in 1987, The Victorian Web can be compared to a journal of interested readers contributing to the idea. It is a project of multiple writers, a feat nonlinear text can achieve with out a problem. With such possibilities, are hypertexts the new ideal medium? Careful critiquing of a hypertext is necessary when beginning to understand the new medium. The Victorian Web has numerous links on the home page alone, each link leading to a different path of interest. From there, the topics provide are broken down into more specific topics, each with a link of their own. Articles are provided for these topics of interest, catering to the need of the present reader at the time. Through my personal exploration of The Victorian Web, I was able to take separate paths on separate topics. The home page of the Victorian Web has 20 links on topics on the era, along with links for the function of the site itself.

International Students Essay

Most young people believe that studying in a different country is a privilege because they are able to experience other cultures, and learn from them. However, in the United States it is not as good as they thought because International students have much more pressure being in this country, and sometimes they cannot handle it very well. Therefore, in the United States the life of an international student is very unfavorable if people compare it to the life of an American student. International students have to learn a new language to study, they cannot work while studying, and their tuition is much more expensive. When people moves to the United Stated to study they imagine that it will be very helpful, and they believe that learning a new language (English) will not be a problem. However, when they really start studying their major, they find out that it is not easy since people have to really understand and appreciate the language. First of all, in order to have success in university in the United States people have to compose a number of essays which if people do not understand their structure, they will be incorrect , so international students have to really learn English, and they have to know how to write it in order to have success. Also, for them to have success in university they have to participate in class, and analyze an amount of readings, and because they are international students, it is very difficult to achieve since they believe that Americans are going to laugh at them or make jokes of them if they say something incorrectly. For example, some Americans do not realize sometimes how hard is for international students being in a different country, with different people, learning a new language, and experiencing different cultures, so some of them do not really appreciate the effort that international students put on being in the United States. They just think that it is easy and do not care about how they feel. On the other hand, American students since they are in middle school they are taught how to write very good essays , so when they get in college they do not have any problem creating essays. They know their structure and have a very superior vocabulary, so they can compose excellent essays. In addition, since American students speak English very well, they do not have any problem participating in class. They have confidence in themselves, so they will not be afraid of saying something wrong. Consequently, because American students do not have to learn any language to study their mayor, it is much easier for them to achieve excellent grades. Most university students feel the necessity of working since they would like to have their own money in order to be independent from their parents. It is not the exception for International students because they also feel the necessity of working to be independent from their parents or whoever is responsible for them. However, for international students to work in the United States it is very difficult because they are only allowed to work on campus. These kinds of jobs are very limited since some of the campuses in which they study are very small. Also for an international student to find a job on campus is difficult because people prefer to employee an American student who is not going to have any problem speaking the language. For example, last semester a friend from Venezuela who is studying at Miami Dade College decided that he wanted to get a job in order to have his own money. He went to every single place where he could be employee. However, when he went to all these places, all the people told him that at that time they did not need any person, so he realize that to get a job on campus was very difficult, and not only that but a few weeks later he noticed that a new person was working in the campus coffee, so he proves that for an international student to get a job on campus is very difficult. On the contrary, American students can work wherever and whenever they want and it does not matter if they are studying or no. They can have their own money and support themselves while being in university. As a result, the fact that they can work while studying really helps them to have more confidence and to achieve better possessions. Because American students can work while studying, it is better to be a citizen of the United States than an international student. The most important difference between International students and American students is the tuition that they pay. International students are require to pay a very expensive tuitions if it is compare with the tuitions that American students have to pay. The tuition is very inequality, and it is only because they are international al students. Sometimes it seems to be very difficult for international students to pay the tuition because it is very expensive. For instance, an international student who studies in Miami Dade College is require to take twelve credits or more per semester which represents three thousand seven hundred dollars. However, an American student only has to pay for the same amount of credits twelve hundred dollars per semester. It is very inequality and unfair that just because they are from a different country, they would have to pay so much more money than an American student. On the contrary, it is very easy for American students to pay the tuition that the university requires. They can even pay for it with their own money. Therefore, it is easy for them to achieve their goals, and to have their independency from their parents. In conclusion, an international student has to put a lot of effort if he or she wants to be success in college. However, although American students also have to put a lot of effort to be success, it is easier for them since they already know the language, they can work while studying, and their tuition is pretty much inexpensive. Also, people have to keep in mind that being an American student is a privilege, and they should take advantage of it in order to achieve their goals in life.

Alcoholism and its link to poor self-esteem

Prior to maturity is the stage of adolescence. This is the period where physical and psychological changes take place. The beginning of adolescence is indicated by physical changes known as puberty. With these changes, entail the teenager’s self-perception regarding his physical transformation. Although this aspect is only one of the areas that might seriously affect an adolescent’s self-esteem, it is also a major consideration in the understanding of the youth’s developing self (Halonen & Santrock, 1996).These physical changes affect personality; radical changes in attitudes and interests may occur, but there is consciousness in acting the role of adults. Conflicts may be experienced or may arise as a result of psychosocial behavior patterns in the attempt to achieve maturity. Accepting one’s physique, therefore, is considered one of adolescent’s developmental tasks(Hilgard, 2001).In addition, there is also the emotional independence from parents; developing intellectual skills and concepts necessary for civic competence; desiring and achieving socially responsible behavior and building values in harmony with adequate scientific world-picture (Halpern, 1992). These are actually innate cravings of every individual person and must be resolved especially in such a critical period as adolescence. Problem statements Basic theoretical viewpoints in social psychology are divided on the effects of self-esteem on an individual’s functioning relative to his/her world.One extreme views self-esteem as the root cause of all of society’s problems and that raising it is to solve many social ills. Where poor performance in school is a perennial problem, unemployment or poverty is concerned, the advocates say that poor self-esteem is at their roots. Alcoholism for instance may indicate that an adolescent is having a problem with self-esteem (Pritchard, 2007). This research intends to show that there is a strong correlation betwe en the poor self-esteem and adolescent alcoholism in terms of a teenager’s deficiency and maladaptive patterns in confronting issues concerning himself and his role in his community.Also, in an attempt to provide appropriate recommendations that might be useful for a possible reduction to the incidence of adolescent alcoholism, underlying causes of such phenomena will be analyzed. Specific Main Questions and Sub-questions: Based on the developmental tasks that are expected to occur during the adolescent stage and the context in which self-esteem plays a role in alcoholism, the main research question of this study was drawn as to †¢ What is the correlation of poor self-esteem to adolescent alcoholism?The subsequent research sub-questions that will guide the framework of the research study are as follow: A. What is self-esteem? B. What are the effects of low self-esteem to adolescents? C. To what extent does alcoholism in adolescents a reflection of low-esteem? D. What are the reasons that contribute why adolescents with low self-esteem lead to such maladaptive behavior as alcoholism? E. What are the interventions available to help adolescents with low self-esteem who suffer in alcoholism. F.What strategic approaches could be used to reduce the incidence of lowered self-esteem? CHAPTER TWO LITERATURE REVIEW Title: Self-esteem and its relationship to alcohol and substance abuse prevention in adolescents Author: Joseph, Donnelly, PhD. Studies regarding substance abuse (alcohol included) yielded results that clearly associate self esteem closely to it. Those who are engaged in alcohol use in later or older age do so because they have learned the use of it in their early and moldable years (11 years old or 5th & 6th grade).Consequently, attempts have been made to deal with the area of self-esteem in hopes that when this psychological problem among teens is addressed properly, substance abuse might somehow be curbed. There are programs that cater to this need and they are actually placed side by side with the traditional curriculums of some schools. The specific aim of the program is prevention and anticipates a positive effect since it seeks to deal with the potential problem of alcohol use before its actual occurrence.Experts and researchers believe that this quandary of alcohol abuse among teens may be helped by treating it in a stage where it is less obvious – that is, when the youngster is not yet manifesting or is obviously using alcohol, but on the brink of experimenting on it (Donnelly, 2007). Advocates of the program are optimistic to the efficacy of their method. The line of attack of this particular method is directed towards factors that are crucial to the make up of adolescents’ life experiences.Understanding the transitions that teenagers most likely will go through is the underlying principle that facilitated the study that eventually led to the formation of this program. Hence, the high hopes that the p roponents of this program maintain. In this paper, the author tries to explore and explain the rubric of the particular synopsis mentioned above and to finally (in the process) convince its readers of its viability in decreasing the problem of alcoholism among teens and young adults in the coming years.It will explain the rationale behind the effectiveness of the curriculum since the whole program is aimed at the core level of the perpetual potential problem of alcohol addiction. ~Feasibility of the Program The National Association for Self-Esteem (NASE), as the very name of the association clearly implies, believe that the self-esteem of the individual plays a major role why or why not that particular person is using/abusing or not using/abusing alcohol.The observation is that teenagers with low self esteem have higher likelihood to experiment not only with alcohol but with other harmful psychoactive substances than those with high self-esteem. Furthermore, their studies yield evid ences that point to the fact that individuals with positive self-esteem show not only little serious involvement with addictive substances but lesser tendency to risk trying the pleasures of these drugs. Convinced of this observation, self-esteem proponents constantly research and write articles that speak to the issue.They support a prevention program which has within it as crucial part â€Å"self-esteem enhancement. † Not any prevention program or traditional approach to the problem will achieve a longer-lasting effect. Overwhelming data available have proven that traditional school programs are not sufficient to address the issue; in order to be really effective in curbing alcoholism among teenagers, it is very important that as researches yield additional information, new strategies should be incorporated and employed as well.Important factors along with self-esteem that must be tackled include: personal efficacy, ability to decide wisely for oneself, and communication sk ills, etc. These areas must be developed since they influence and affect the behavior of an individual. It is believed that when these basic skills are taught and cultivated, rather than concentrating on the harmful effects of alcohol, tobacco, and illicit drugs, the benefits will be much more than the reduction of the likelihood of teenagers and young adults to use and abuse drugs.Involvement with other behavioral correlates like unsafe sexual encounters, and teenage pregnancy, will also diminish. The timing of the implementation of this kind of preventive program in schools for it to really achieve its goal among teenagers is also emphasized. It has to be implemented early, or else, its efficacy will lessen. Dr. Joseph Donnelly (self-esteem proponent) said: â€Å"It is much easier to prevent adolescents from ever engaging in the use of substances than it is to deter that use once it has begun. † Title: Self Esteem Author: Dr. E. PritchardAccording to the author, the concept on self esteem hinges around the physical attractiveness of a person rather than on objective values or qualities. Dr. Pritchard attempts further that for most people who regard physical attractiveness as pre-eminent to be on top of the world of men, self-esteem then will become an issue. The author narrows the two important salient features in concept of self esteem which includes: -â€Å"a feeling of being lovable† -â€Å"a feeling of being competent† He qualifies also such distinction that low self esteem is not the same as depression.He also identifies two strong motivations people have: the need for praise or compliment or a positive feedback, and the need for self-verification. He further mentions that ecological niches in every individual provide a clue as to the degree that our self-view is adversely affected. In a related study on Marital Bliss, couples are said to be observed as more committed to each other due to their consistent self-view; i. e. , one who has a positive self-view is more committed to the other who also has a positive self-view.Furthermore, Pritchard examines the validity of the claim and states his own argument against what is seemingly narrow understanding of the concept: if self-esteem may be a root problem in society’s problems and if the resulting ills that society is recipient of is suffering from poor self-esteem, then it is logical that raising it will positively eradicate if not remove the problems of people. Title: Urban-rural differences in adolescent self- esteem, leisure boredom, and sensation-seeking as predictors of leisure-time usage and satisfactionAuthor: Winsome Rose Gordon and Marie Louise Caltabiano The author seeks to establish the mediation of low self-esteem over the adolescents’ choice to opt for deviant behavior rather than on more socially acceptable conduct. Deviant behavior refers to use and abuse of drugs as observed in the study. Other factors such as leisure boredom and se nsation-seeking as possible mediators as self-esteem is known to be more effective in drawing an adolescent to engage in rather in more productive venues. Title: Evaluating the effects of self-esteem on substance abuse among homeless men (evaluating self-esteem)Author: Barris P. Malcolm It is especially significant that even in studying homeless men, it is important that studies like these further cement the role of self-esteem plays in the choice to use chemical or other substances. It also reviews the studies done by Kaplan in that a strong link tying self-esteem to the possible dependence of individuals to alcohol and other harmful substances. The study seeks to provide the theoretical framework to support the notion risky behaviors including indulgence with alcohol and drugs are associated with low self.In similar attempts to elaborate the research, the author also cited the inconsistent reports and studies done by several authors which claims that alcoholism results to higher s elf-esteem rather than its opposite. Title: Self-esteem: the costs and causes of low self- worth Author: Nicholas Emler Emler collated and presented his facts on several studies that support the close correlation that a poor self-esteem influences the individual’s choice to adopt a destructive lifestyle. However, in this study, Emler clarifies that o Self-esteem can actually be measured and quantified reliablyo Parental influences play a direct part in developing the child’s view of self hence, a low self-esteem stems from such factors as parenting styles, physical and sexual abuse o The interventions that have been developed by experts are still limited and are not known to be effective for a long period of time. o Strategic approaches implemented and public policies have their specific outputs as a response to the position that low self-esteem can be equated with self-destructive patterns. o Other factors such as belonging to a particular minority group, race or gend er may be root causes that a person like an adolescent is specifically tempted.The review and in-depth report reflect the negative correlation between self-esteem and the factors just enumerated. Reference: 1. Donnelly, Joseph. 2004. Self-Esteem and it's Relationship to Alcohol and Substance Abuse Prevention in Adolescents. Dept. of Health Professions/PERLS National Association for Self-esteem. 2. Emler, Nicholas. 2001. The costs and causes of low self-esteem. Joseph Rowntree foundation. 3. Gordon, Winsome Rose. 1996. Urban-rural differences in adolescent self-esteem, leisure boredom, and sensation-seeking as predictors of leisure-time usage and satisfaction. Adolescence. p. 1 4. Halonen, JS, & JW Santrock.1996. Psychology: contexts of behavior. Dubuque, IA: Brown and Benchmark, p. 810. 5. Hilgard. E, et al. 1983. Introduction to Psychology. 7th edition. New York: Harcourt Brace Jovanich. 6. Malcolm, Barris. 2004. Evaluating the effects of self-esteem on substance abuse among homele ss men (evaluating self-esteem. Journal of Alcohol and Drug Addiction. 7. Pritchard, John. Self Esteem. Accessed September 27, 2007 < file:///D:/Documents%20and%20Settings/alan/My%20Documents/ALCOHOLSIM%20AND%20SELFESTEEM/social98b. html> 8. Halpern, D. F. 1992. Sex differences in cognitive abilities. 2nd ed. Hillsdale, NJ; Lawrence Erlbaum.

Point of Views Essays - Crime, Capital Punishment, Law, Penology

Point of Views Essays - Crime, Capital Punishment, Law, Penology Point of Views Briana Thomas University of Phoenix Should the death penalty be allowed or is this unethical punishment? This discussion is one of the controversial topics to discuss. Many people are for the death penalty as where others are totally against it. One source even states that "the death penalty does not deter crime. Countless studies prove this. In fact, executions may cause the murder rate to rise." With that being said I think they mean even that the death penalty is in effect it doesn't stop the Americans from committing murder. This article says that we should not end the death penalty as well. In this article it states "our system does make mistakes, it is not immune from discrimination, and it necessarily relies on human testimony and human judgment. When a prisoner is sentenced to life without parole - the penalty for first degree murder in Massachusetts - an error can be corrected. But one cannot raise the dead." I can see exactly where the author is coming from because some innocent people are killed due to anoth er person's word. One of the articles I found in the University Library, and it was very credible. The credibility of the article was based upon the author. The author of the first article was the Boston Globe. This author has gained credibility over the years since 1872. This newspaper is published in Boston but can be read any and everywhere. When you are dealing with a major newspaper company you automatically know that the article is credible, because they do not want to publish any false topics. This article is also credible because they go out and take ballots of how random people feel about the death penalty. The second article I found was on the internet. This article discussed the pros and cons of the death penalty. Some reasons why the death penalty is given are because it is less costly than housing a inmate with a life sentence. They also feel that if the death penalty is cut then the crime rate will increase. They feel the same way as the first article that innocent people are falsely accused. I am not so sure if this article is credible because it's a blog and everyone can come and write anything and not be true. The second article was more persuasive because it gave you a list of the pros and cons of the death penalty. It broke it down so everyone could understand it. I am a firm believer of the death penalty especially when the crimes are brutal and when the criminals continually commits crimes against elderly and children. I feel that if you do the time you should do the time. I also feel that the death penalty provides justice and some closures to the victim's family. Although it doesn't bring the person back to life, it's kind of like sweet revenge. The death penalty prevents the inmate from re-offending of released from prison. My opinion has not changed much since reading each articles, due to the fact I understand the reasoning because the death penalty. I would have to found out how when someone commits murder and they are released from prison, and they begin to change their life for the better for me to change my opinion. THE BALLOT QUESTIONS; SHOULD DEATH PENALTY BE ALLOWED IN MASSACHUSETTS: FIRST edition. (1982 , ) . Boston Globe (Pre-1997 Fulltext ) http://greengarageblog.org/list-of-10-biggest-death-penalty-pros-and-cons

Martin Surname Meaning and Origin - Genealogy

Martin Surname Meaning and Origin - Genealogy Martin is a patronymic surname taken from the ancient Latin given name Martinus, derived from Mars, the Roman god of fertility and war. Surname Origin:  English, French, Scottish, Irish, German and others Alternate Surname Spellings:  MARTEN, MARTINE, MARTAIN, MARTYN, MERTEN, LAMARTINE, MACMARTIN, MACGILLMARTIN, MARTINEAU, MARTINELLI, MARTINETTI, MARTIJN Fun Facts About the Martin Surname One of the early notable English MARTIN families was a strong seafaring family residing primarily in Leicester, England. Representatives include Admiral Sir Thomas Martin, Captain Matthew Martin and John Martin who sailed around the world with Sir Francis Drake. Famous People With the Surname MARTIN John Martin - English painterGeorge R. R. Martin - American science fiction and fantasy writerMax Martin - Swedish producer/songwriterDel Martin - lesbian activist Genealogy Resources for the Surname MARTIN 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Martin DNA Group ProjectUsing the male Y-DNA the project intends to sort out the many Martin / Martain / Martyn / Merten families and to find their origins. All Martin researchers are welcome and encouraged to participate. Martin Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as a Martin  family crest or coat of arms for the Martin surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted.   MARTIN Family Genealogy ForumSearch this popular genealogy forum for the Martin  surname to find others who might be researching your ancestors, or post your own Martin genealogy query. FamilySearch - MARTIN GenealogyExplore over 15  million historical records which mention individuals with the Martin surname and its variations, as well as online Martin family trees. MARTIN Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Martin surname. DistantCousin.com - MARTIN Genealogy Family HistoryFree databases and genealogy links for the last name Martin. - References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005.Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004.Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003.ï » ¿Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Citical, structured report on fundamental marketing issues for Porsche Essay

Citical, structured report on fundamental marketing issues for Porsche automobile - Essay Example This was evidenced when the company produced a model, Porsche 911 which was among the most expensive and competitive cars ever produced in the automobile industry. It was manufactured for its customers who enjoy racing as well as status. Importantly, the organization builds three categories of cars, namely consumer models, racing models, and prototype cars. Out of all these models, the company produces more of racing cars than any other (Zoeller 2015). Because of this, the company’s primary marketing strategy is to produce cars that meet the needs of the wealthy customers. This makes it have a small market share because not all consumers can afford the cars, but at the same time increasing its profits (Zoeller 2015). The rest of the paper will discuss the Porsche Automobile marketing environment, marketing position, as well as the marketing mix. The report will conclude with the recommendation of ways the organization can increase its market share and continue its profitabilit y. Porsche Automobile has been in the market for the last eighty years, and this has given it a chance to gain brand recognition among its customers. Its high brand presence and reputation across the globe gives it the advantage. Secondly, the brand is preferred among the ultra-rich elites making the company to high price their models. Thirdly, the organization has few car models with a high range of variants making it have an advantage on brand extension. Fourthly, Porsche Automobile is a trusted brand for the provision of supreme style with sporty features. Moreover, the company has the popular brand in the racing and gaming industry and over 12,000 employees are ready to give support to customers (Company Spotlight: Porsche 2013). Porsche Automobile lacks presence in the middle-income segments despite their expansion at a higher rate (Taylor 2013). This makes the organization to loose on this market segment. Secondly, the very high maintenance cost in extremely